New Approach of Healthy Eating Habits
Making fun of people that are obsessed with gluten, chia seeds or cleanses is easy. But not only urbanites turn away from the BIG FOOD COMPANIES products.
Companies are struggling to keep up with the changes of eating habits across the globe.
Healthy Eating Habits
Some Companies Make Changes to Their Products Such As:
- General Mills- all artificial colors and flavors will be dropped from their cereals;
- Perdue, Foster Farm and Tyson will limit the use of antibiotics in their chicken;
- Kraft will drop all artificial dyes from its macaroni and cheese;
These announcement will reflect a new reality. The consumers will walk away from America’s iconic food brands.
Big companies react in a way of cleaning up their labels with ingredient, making new products and acquiring healthier brands.
For example, last year General Mills introduce the organic pasta maker (Annie’s Home-grown) for amazing $820 million.
This price was four times bigger than the company’s revenues. This company also purchased over 200 new products.
Fundamental shift in the approach is needed by the Food Companies if they want to survive the changes in eating habits.
In the past decades the food movement reshaped the competitive landscape. Companies like Sweet green (salad purveyor) grab the market share form the fast food companies.
Some brands like Amy’s Kitchen and Kind bars with their organic products start to take most of the space on the market shelves.
This changes in people eating habits can be disastrous for the food companies. For example Per capita soda sales are 25% down and they are mostly replaced by water.
Other drinks and orange juices once seen as important part of healthy diet break down per capita consumption over 45%.
Today sales of packaged cereals and heavily sugar- laden are down by 25% and granola and yogurt replace them in market shelves.
In the period from 2007 to 2013 the sales frozen dinner are down by nearly 12%. Also McDonald’s is on a downward spiral and there is no end in sight.
The food industry will need more than its current bag of tricks to survive this change. In the past consumers used to walk aisle by aisle of the grocery store.
Today most of their time is spent in the circle of the store with fresh prepared foods, raw produce, meats and bakery items.
The selling of fresh foods has grown nearly 30% since 2009 while sales of packaged foods has fallen. Sales of raw veggies and fruits also have growing.
For consumers today, packaged foods bring the image of foods stripped from their own nutrition and loaded heavily with sugar.
A recent survey says that 42% of millennial consumers do not trust the food companies. Brands such as happy Baby, Honest Tea and Annie’s Home-grown account for 1% of their buyers revenues.
These brands are tending to get quickly lost in the sales of big food companies. In legacy food companies want to survive they have to make big changes.
General Mills has to do more than just drop the ingredients from Trix. The products must be based on 100% whole grains and expand the other grains besides corn.
Nestle also needs to introduce a range of fresh prepared meals and healthy foods. McDonald’s need to use antibiotic-free chicken.
This fast food company that has more than 36000 restaurants has to do changes and decrease the usage of frozen patties and French fries.